Website Redesign Initiative

Description

This initiative addresses the growing gap between our brand positioning and our digital presence. Our current website was built 3 years ago and no longer reflects who we are or serves our ideal customer profile effectively.

The Problem

• Conversion rate has dropped 15% year-over-year
• Bounce rate on key landing pages exceeds 60%
• Mobile experience is poor (40% of traffic is mobile)
• Brand perception doesn’t match our evolved positioning

The Solution

A complete redesign focusing on:

1. Modern visual identity aligned with current brand
2. Improved user experience and navigation
3. Mobile-first responsive design
4. Conversion-optimized landing pages
5. Better content hierarchy and storytelling

AI Analysis Details

Strong strategic alignment with moderate resource requirements. This initiative addresses a clear business need and aligns well with ICP expectations.

Recommendations

• Consider phased approach to reduce upfront cost impact
• Leverage existing brand guidelines to accelerate design timeline
• Plan for content migration as part of the project scope