🐠 Fish Tank

Scale of Our Business

We are a boutique agency with a focused team of 5 core members. Our fish tank is intentionally small - we prioritize quality over quantity and deep relationships over high volume.

Current Capacity

• Engineering: 85% utilized - limited capacity for new technical projects
• Design: 70% utilized - some room for additional design work
• Marketing: 60% utilized - capacity available for growth initiatives

Financial Position

We maintain a healthy cash position above our minimum threshold. Q1 forecast looks strong with several retainer renewals expected.

What Healthy Looks Like

Our baseline for organizational health:

1. $50,000 minimum in the bank at all times - This is our safety net for 2 months of operations
2. Main people are happy and motivated - Regular check-ins, fair compensation, growth opportunities
3. Customers are satisfied - NPS above 50, retention above 90%

Warning Signs

• Cash dropping below $60K (approaching minimum)
• Team utilization consistently above 90% (burnout risk)
• Customer complaints or churn increasing

Current Assessment

We are in a healthy state. Team morale is good following recent wins, and our cash position is comfortable. We have capacity for 1-2 new initiatives without overextending.

Recommendation: Focus on high-impact, lower-resource initiatives (P1/P2 with PMT > 3) to maintain balance while pursuing growth.